Bay State Savings Bank
Worcester, MA | 2017-2021

Role:
Assistant Vice President of Marketing (2021) | Marketing Officer (2018-2020) | Marketing Assistant (2017-2018)

For Bay State Savings Bank’s Marketing department, I managed daily operations for the company's website and served as project manager for the site’s redesign in 2019, from visual rebrand conceptualization to launch. I also managed the visual design and daily operations of the Bank’s online loan application platform and mobile app.

Beyond website operations, I designed digital and print marketing materials and displays including Bay State’s Annual Reports, branch posters and mailers, highway billboards, merchandise, monthly print advertisements, and branch interior and exterior signage.

For social media, I tripled the Bank’s followings across Facebook, Instagram, LinkedIn, and Twitter, since joining the company. In addition to social media content creation, I ran multiple geotargeted display, SEM, and email advertising campaigns which earned the Bank over $2.9M in 2020.

For all of these contributions, I was selected as the youngest honoree among Worcester Business Journal’s 40 Under Forty in 2019, which highlighted Central Massachusetts’ 40 most impactful, rising business leaders under the age of 40.

Please view my design samples below.